4 Easy Ways to Get More Website Visitors

Everybody wants traffic (visitors) to their website. A website without visitors is not much use to anyone. It’s like a store where no one ever goes through the door.

Online vs Offline

However, when we think of ways to get visitors to our website we often think only of online ways. By neglecting offline ways to get visitors to your website you’re missing some of the simplest and easiest ways to get traffic to your website.

There are some simple ways to get offline contacts to go to your website that you may be overlooking at the moment. Some won't even cost you a cent. The advantage of driving offline customers and contacts to your website is that it allows you to leverage the power of your website to sell, provide information, collect leads and take enquiries for you while you do other things.

4 Things You Can Do Right Now to Get More Website Visitors

Here are four things you can do right now to start getting your offline customers and contacts to your website:

• Put your website address on your business card, letterhead and brochures. When you do this you give people a means of finding out information about your business and your products 24/7 - now they can get the information they want even outside the trading hours of your business. If you have an effective website that allows visitors to order online then you’ll probably find your sales will increase when you implement this idea.
• Give your website address on your answering machine message. If you let an answering machine take your calls outside your normal trading hours then you might find that giving after hours callers your website address might reduce your workload and the number of calls you need to return. If after hours callers can find or buy what they need from your website then your customers get looked after and you have a business that works without you!
• Advertise your website on your car. Get a sticker made up for your car that promotes your business – if you have a good domain name then just your web address may be all you need. Doing this will broaden exposure to your business way beyond your own customer and contact base.
• If you have a store or office then make sure the address of your website is displayed with your business name (ideally prominently on your store or office window). If you do this then anyone happening by your store after hours who sees something of interest can jot down the web address and look up you website when they get home instead of having to wait for you to reopen your store.

What to do next:

All of these simple ideas work by giving people a means of finding out more about your product and your business or by enabling them to place an order in a situation where they may not be able to make direct contact with you. When this happens your time is freed up while your website does the work for you and, unlike you and your team, your website can serve many, many people and answer many, many questions at the same time!

So, implement the above ideas ASAP and if you’d like to find out about more ways to get traffic to your website please Contact Us today.