How to Use LinkedIn for Business

If you’re in business and are wondering if you should invest some time in networking websites such as Facebook and Twitter then you should also consider LinkedIn.

LinkedIn is a network of 60 million users but they’re not just any users – they’re professionals. It’s been published that all 500 of the Fortune 500 companies are represented on LinkedIn and most by high level employees. So you see, this is not a network full of school children and online chatters but a network of business focused professionals – are you starting to see why this could be valuable to your business?

How You Can Use LinkedIn for Your Business

Here are just a few of the ways that you can use LinkedIn for your business:

• Make connections. LinkedIn offers a great way to meet and network with people in your industry or field. It’s a good way to find jobs or find an employee.

• You can also find your target market on LinkedIn. Search the Groups and see if you can find groups whose members are part of your target market. If you can’t find an appropriate group you can start one yourself and then promote it to build its membership.

• Ask and answer questions on LinkedIn Answers. With Answers you can get help from experts in their field by asking questions as well as build authority and credibility in your own field by answering them. Not only that but you can put relevant links back to your website in your answers to increase traffic to your website.

• Get found in the search engines more easily. LinkedIn lets you optimise your public profile URL with your name so it’s search engine friendly. Given that LinkedIn is looked on favourably by the search engines this makes it easier for people to find your LinkedIn profile when they search for it and it also makes it more memorable and effective when you’re giving out the URL to people you meet.

• You can use LinkedIn’s DirectAds advertising which offers a very targeted way to reach your market. You can choose who your advertisements are shown to by seniority, industry, expertise, company size, and more.

What do do next: